Job Responsibilities

• Plan and manage media events such as press conferences, interviews, and site visits to increase media exposure and promote Alam Flora’s brand.
• Build and maintain strong relationships with media (mainstream, online, and alternative) to ensure positive and consistent coverage.
• Develop corporate content including press releases, speeches, FAQs, and statements in Bahasa Malaysia and English to ensure clear and consistent messaging.
• Monitor and report media coverage to track public sentiment, media trends, and the effectiveness of PR activities.
• Support the execution of PR and media plans to ensure alignment with company goals and smooth delivery of initiatives.
• Coordinate with internal teams and media to respond to media requests quickly and accurately.
• Assist in crisis communication efforts by drafting statements and monitoring public response to protect the company’s reputation.

Job Requirements

• Bachelor’s degree in mass communication, Public Relations, Journalism, or a related field.

• Minimum 3–4 years of experience in public relations, corporate communications, or media relations.

• Strong technical skills in:

  • Media engagement and public relations strategy

  • Event coordination and media management

  • Content development (Bahasa Malaysia and English)

  • Press release writing and media pitching

  • Crisis and brand reputation management

  • PR campaign performance analysis and reporting