On 16 September 2023, in collaboration with the Department of Fisheries of Johor and in conjunction with International Coastal Cleanup Day, Malakoff Corporation Berhad (“Malakoff”) organised a beach cleanup activity on Pulau Tinggi in Mersing, Johor as part of its continuous effort in cultivating awareness on the importance of marine conservation and promoting consciousness about collaborative efforts in preserving the environment. The initiative also doubled as an opportunity to introduce and promote the use of reusable bags as a replacement for single-use plastic, that has detrimental effects on the environment, especially the marine ecosystems. The activity saw participation from Malakoff, the Department of Fisheries and including those from Johor State Education Department Co-curriculum Centre.

To commemorate this ongoing initiative, an official installation of a Malakoff signboard and its officiation by the Pulau Besar Village Head, Encik Kelana bin Ali Kahar was held at the Pulau Besar public jetty before proceeding to an educational visit to the Marine Park Information Center on Pulau Tinggi. While on Pulau Tinggi, Director of the Department of Fisheries Johor Puan Nur Afifah binti A. Rahman, graciously hosted an informative session dedicated to marine life, with a particular emphasis on their ongoing turtle conservation initiatives. Following that, the Pulau Tinggi Village Head, Encik Rahaman bin Ali guided the team on a village excursion to distribute Malakoff's reusable bags to further foster a culture that discourages the use of single-use plastics among the island community. All volunteers then gathered in Teluk Sebirah, Pulau Tinggi and were segregated into groups for the beach cleanup to ensure all trash and recyclables were removed properly from the site, leaving the shores spotless.

In line with its aspiration to become a sustainably conscious organisation, Malakoff is always striving to be an environmental steward, setting a good example to spearhead meaningful and impactful environmental campaigns. Previously, Malakoff carried out a Coral Rehabilitation Progamme on Pulau Redang and on Pulau Tioman where subsequently, Malakoff collaborated with the Department of Marine Parks, Johor to create and relocate artificial coral reefs to bolster marine habitats. Concurrently, on-site sessions were also organised to enlighten local hospitality providers and communities about the significance of preserving coral reefs within the marine ecosystem.

This initiative is part of Malakoff’s commitment to environmental conservation where we take the lead in organising impactful Corporate Social Responsibility (“CSR”) programmes, providing education and creating awareness on the importance of collective efforts in safeguarding the environment. This is in line with the company’s target of achieving a recycling rate of 15% to 20% by 2025, and with the Government’s target at 40% by 2050. It also aligns with the UN SDG Goal No. 14 – Life Below Water which aims to conserve and sustainably use the oceans, seas and marine resources for sustainable development.