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Malakoff Sponsors Daily Breakfast for 982 students in Mukim Serkat

25 March 2018



Pontian, Johor, 27 March 2018 – Malakoff Corporation Berhad (“Malakoff”) yesterday launched its latest Corporate Social Responsibility (“CSR”) programme called ‘Jom Sarap’ at Sekolah Kebangsaan Serkat, Pontian, Johor. The initiative is aimed not only to provide the school children with nutritious breakfast to improve their focus in class, but also to encourage them to come early to school. The initiative will benefit 982 school children from the seven primary schools located in Mukim Serkat, Pontian, Johor from 26 March 2018 until the end of the current school year.



The schools are Sekolah Kebangsaan Sungai Durian, Sekolah Kebangsaan Serkat, Sekolah Kebangsaan Andek Mori, Sekolah Kebangsaan Permas Kelapa, Sekolah Kebangsaan Seri Sinaran Chokoh, Sekolah Kebangsaan Sungai Boh and Sekolah Jenis Kebangsaan (Cina) Pei Chiao.


Speaking of the CSR programme, Dato’ Ahmad Fuaad Kenali, Chief Executive Officer of Malakoff said, “‘Jom Sarap’ demonstrates our commitment to education, particularly in the local communities where we operate. By providing the school children with a good start of the day, it is hoped that they will feel energised and will be able to stay focused on their lessons and eventually improve their grades.”



“We are also humbled by the support given by Kukup State Assemblyman, YB Haji Suhaimi Salleh, Mukim Serkat Village Chief, En Roslan Bokari, the respective School Principals and Chairmen of the Parents Teachers Association in making this programme a reality,” he added.


During the course of ‘Jom Sarap’, the school canteen operators will serve free breakfast early in the morning in accordance with the Guidelines set by the Ministry of Education.



In his speech during the launch, YB Haji Suhaimi applauded Malakoff for this noble initiative, stressing that besides lessening the financial burden of families, especially those in the low income group, the CSR programme is also time-saving as parents will not need to worry about preparing breakfast but will instead concentrate on sending their children early to school. He also hoped that the number of late-comers will also decline.


Meanwhile, Year 4 student of SK Serkat, Nur Fatihah Jumaat, is excited to enjoy the free breakfast with her schoolmates. “Breakfast will make us more energetic and ready to concentrate in class,” she said, adding that she wants to work hard and excel in her studies in order to change the destiny of her family.


In addition to providing free-breakfast, Malakoff will also organise a 20 weeks of Science, English and Maths tuition classes for 156 UPSR candidates from the said seven (7) schools this year. A Motivational Talk and Examination Seminar will also be organised for them in May 2018.


At present, Malakoff has several CSR on Education programmes in the local communities where it has operations. For example, the Malakoff Edufund Programme, which was established in 2002, provides financial support to equip its eleven Adopted Schools located in Segari (Perak), Prai (Pulau Pinang) and Pontian (Johor) with learning tools and better infrastructure. Other programmes include extending assistance in kind such as school bags, shoes and basic stationery at the start of the school year.